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Want to step up your author marketing game? Consider doing a book signing. Author Mae Clair from Story Empire gives you a rundown of how they work and what you need to do…

Story Empire

Hey, SEers! Mae here today. Got your pen handy? It’s time to sign some books!  🙂

When it comes to book signings, whether you’re a newbie or a seasoned pro, it never hurts to reevaluate your strategy. I realize not everyone has print copies of their books, but that day might linger just around the corner. Then or now, I hope you find these tips helpful.

Let me start by saying I’m far from an expert. I only have two signings under my belt, with a few on the horizon. That said, I’ve learned from the meager few I’ve done. How, you ask?

Know your venue
If you’re going somewhere you’ve never been before, scope it out beforehand so you know the layout. At the very least, research it online and Google Earth the location. If I’m going somewhere new, I always do a practice run first so I know exactly…

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